How we ranked
This guide ranks northern Nevada firms on assets per client, fee model and disclosures. It includes Reno, Incline Village and Carson City firms, because high net worth families move between them. Branches of national firms use their parent's figures, which are national averages and not Reno books.
Scoring formula
- 20 points, fee model. Fee-only with no commissions scores in full, fee-based with a no-commission statement about half, fees plus commissions or brokerage zero, fee basis not stated one fifth.
- 20 points, disclosures. Zero Item 11 events on the latest Form ADV Part 1 scores in full, one event 40 percent, anything else zero. Branches of broker-dealers score zero because their disclosure counts are firm-wide.
- 10 points, office verification. A street office verified on the firm's own site or branch page scores in full; an office confirmed only through the regulator filing scores about half.
- 10 points, designations. CFP, CRPC, ChFC or RICP named on the site or in the brochure scores in full; CFA or CPA only about half; none named zero.
- 10 points, account minimum. A stated minimum of $250,000 or less, or a minimum fee of $5,000 or less, scores in full; mid-range minimums 60 percent; $1 million or more 20 percent; not disclosed 40 percent.
- 30 points, depth. Regulatory AUM per client of $1 million or more scores in full, $500,000 or more two thirds, $250,000 or more one third. This is the household-size proxy for high net worth.
Depth is regulatory AUM divided by clients. It is a proxy only; Form ADV counts a family as one client at some firms and several at others. Ties break on regulatory AUM.
Comparison table
All 12 firms, ranked by the formula above.
| Firm | Office | CRD | Registered | Regulatory AUM (ADV filed) | Accounts / clients | Fee model | Minimum | Disclosures | Since | Designations | Score |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1. Nest Egg Financial Advisors | 547 Cole Circle | 297602 | State of Nevada | $37 million (2026-02-18) | 109 / 11 high-net-worth clients plus fewer than 5 other individuals | Fee-only | $15,000 minimum annual fee (ADV 2A) | 0 | 2018 | CFP named on site | 96.0 |
| 2. Schultz Financial Group | 5190 Neil Road | 108724 | SEC | $215 million (2026-06-16) | 478 / 116 | Fee-only per its own site and ADV 2A | $20,000 minimum annual fee for new clients (ADV 2A) | 0 | 1983 | CPA named in ADV 2A | 91.3 |
| 3. 3rd Creek Investments | PO Box 5406, Incline Village, NV 89450 | 115945 | SEC | $205 million (2026-01-23) | 436 / 108 | Receives no commissions on products (ADV 2A) | $500,000 minimum; $2,000,000 for planning plus advisory (ADV 2A) | 0 | 2021 | CPA named in ADV 2A | 82.6 |
| 4. RB Capital Management | 5365 Reno Corporate Drive | 125678 | SEC | $931 million (2026-10-02) | 1,534 / 648 | Fee basis not stated in the wrap-program brochure | Not disclosed | 0 | 2003 | CFP, CFA, ChFC and CPA named in ADV 2A | 78.0 |
| 5. Wealth Enhancement Group (Reno) | 5470 Kietzke Lane | 116407 | SEC | $122 billion† (2026-08-20) | 221,892 / 85,001 | Advisory fees | Not disclosed | 0 | 2001 | CFP and CFA named in ADV 2A | 74.0 |
| 6. Aljian Capital Management | 600 E William Street | 167381 | SEC | $628 million (2026-03-03) | 1,049 / 436 | No commissions on securities in advisory accounts (ADV 2A) | Not disclosed | 0 | 2013 | None named on site | 73.6 |
| 7. Mercer Advisors (Reno) | 5470 Kietzke Lane | 147363 | SEC | $84.4 billion† (2026-09-17) | 116,310 / 36,172 | Advisory fees | Not disclosed | 1 firm-wide | 2008 | CFP and CFA named on firm site | 71.6 |
| 8. Elevage Partners | 5470 Kietzke Lane | 158386 | SEC | $155 million (2026-03-27) | 790 / 368 | Advisory fees | $5,000 minimum annual fee (ADV 2A) | 0 | 2016 | CFP named on site | 69.5 |
| 9. GK Wealth Management | 98 Winter Street | 296847 | SEC | $259 million (2026-08-20) | 1,330 / 534 | Fee-only | No account minimum; $500 per quarter minimum fee under $200,000 (ADV 2A) | 1 | 2023 | No CFP or CFA named on site; ADV 2A names a CPA | 63.2 |
| 10. Carson Wealth (Reno) | 5470 Kietzke Lane | 155344 | SEC | $50.6 billion† (2026-09-30) | 154,206 / 52,669 | Advisory fees | $10,000 to open a managed or wrap account, exceptions possible (ADV 2A) | 0 | 2011 | None named on the Reno page | 60.1 |
| 11. Merrill Lynch Wealth Management (Reno) | 5370 Kietzke Lane | 7691 | SEC | $1782 billion† (2026-09-24) | 3,253,265 / 1,838,984 | Brokerage and advisory fees | Not disclosed | Yes, firm-wide | 1978 | CFP, CRPC and ChFC named on the Reno branch page | 44.1 |
| 12. UBS Wealth Management (Reno) | 6900 McCarran Boulevard | 8174 | SEC | $916 billion† (2026-08-25) | 1,144,309 / 1,144,588 | Brokerage and advisory fees | Not disclosed | Yes, firm-wide | 1971 | None named on the office listing | 34.1 |
† Branch or office of a national firm. AUM, accounts, clients, employees and disclosures are for the parent entity named in each firm's Data line, not for the local team.
Want an Introduction to a Northern Nevada Advisor?
ProCloser.ai matches individuals and families with vetted wealth managers based on planning needs, investable assets and fee preference. Free to you, no obligation.
Find an Advisor →Firm profiles
1Nest Egg Financial Advisors
Two-person Incline Village firm describing itself as commission-free and NAPFA-qualified, with 109 accounts and a clean Part 1 record.
Office: 547 Cole Circle, Incline Village, NV 89451.
Data: CRD 297602; State of Nevada-registered, first registration 2018; regulatory AUM $37 million as of ADV filing 2026-02-18; 109 accounts, 11 high-net-worth clients plus fewer than 5 other individuals clients; 2 employees, 2 advisory; fee model: Fee-only; ADV 2A says no commissions; minimum: $15,000 minimum annual fee (ADV 2A); disclosure events (Item 11): 0; designations: CFP named on site.
Best for: Incline Village families who want fee-only CFP planning
Profile: See Nest Egg Financial Advisors on ProCloser, including client reviews
2Schultz Financial Group
Four-person Reno family-office style firm, registered with the SEC since 1983, the longest regulatory history of any local independent here.
Office: 5190 Neil Road, Suite 450, Reno, NV 89502.
Data: CRD 108724; SEC-registered, first registration 1983; regulatory AUM $215 million as of ADV filing 2026-06-16; 478 accounts, 116 clients; 4 employees, 4 advisory; fee model: Fee-only per its own site and ADV 2A; minimum: $20,000 minimum annual fee for new clients (ADV 2A); disclosure events (Item 11): 0; designations: CPA named in ADV 2A.
Best for: families who want a fixed-fee, family-office style relationship
Profile: See Schultz Financial Group on ProCloser, including client reviews
33rd Creek Investments
SEC-registered Incline Village firm with $205 million across 436 accounts and a values-aligned investing focus. Its own site shows a PO box, not a street office.
Office: PO Box 5406, Incline Village, NV 89450 (mailing address on its site).
Data: CRD 115945; SEC-registered, first registration 2021; regulatory AUM $205 million as of ADV filing 2026-01-23; 436 accounts, 108 clients; 4 employees, 4 advisory; fee model: Receives no commissions on products (ADV 2A); minimum: $500,000 minimum; $2,000,000 for planning plus advisory (ADV 2A); disclosure events (Item 11): 0; designations: CPA named in ADV 2A.
Best for: families with $2M or more who want values-aligned investing
Profile: See 3rd Creek Investments on ProCloser, including client reviews
4RB Capital Management
Reno boutique founded in 2000 with the largest local-independent client count in the market (648), and a published plain-English 1031 exchange explainer.
Office: 5365 Reno Corporate Drive, Suite 200, Reno, NV 89511.
Data: CRD 125678; SEC-registered, first registration 2003; regulatory AUM $931 million as of ADV filing 2026-10-02; 1,534 accounts, 648 clients; 16 employees, 14 advisory; fee model: Fee basis not stated in the wrap-program brochure; minimum: Not disclosed; disclosure events (Item 11): 0; designations: CFP, CFA, ChFC and CPA named in ADV 2A.
Best for: larger households that want a broad credential bench
Profile: See RB Capital Management on ProCloser, including client reviews
5Wealth Enhancement Group (Reno)
National RIA with a Reno office. Data below is the parent firm, Wealth Enhancement Advisory Services, not the Reno team.
Office: 5470 Kietzke Lane, Suite 300, Reno, NV 89511.
Data: CRD 116407 (Wealth Enhancement Advisory Services, LLC (national)); SEC-registered, first registration 2001; regulatory AUM $122 billion as of ADV filing 2026-08-20; 221,892 accounts, 85,001 clients; 1700 employees, 850 advisory; fee model: Advisory fees; ADV 2A discloses commissions earned by insurance-licensed associated persons; minimum: Not disclosed; disclosure events (Item 11): 0; designations: CFP and CFA named in ADV 2A.
Best for: families who want a national planning platform with tax services
Profile: See Wealth Enhancement Group on ProCloser, including client reviews
6Aljian Capital Management
Carson City RIA, SEC-registered since 2013, with $628 million across 436 clients and three advisory employees. The largest independent with a Carson City office.
Office: 600 E William Street, Suite 208, Carson City, NV 89701.
Data: CRD 167381; SEC-registered, first registration 2013; regulatory AUM $628 million as of ADV filing 2026-03-03; 1,049 accounts, 436 clients; 3 employees, 3 advisory; fee model: No commissions on securities in advisory accounts (ADV 2A); minimum: Not disclosed; disclosure events (Item 11): 0; designations: None named on site.
Best for: families with $500K or more in Carson City
Profile: See Aljian Capital Management on ProCloser, including client reviews
7Mercer Advisors (Reno)
National RIA with a Reno office and the only firm checked whose ADV 2A names Delaware Statutory Trusts and Section 721 UPREIT exchanges.
Office: 5470 Kietzke Lane, Suite 300, Reno, NV 89511.
Data: CRD 147363 (Mercer Global Advisors Inc. (national)); SEC-registered, first registration 2008; regulatory AUM $84.4 billion as of ADV filing 2026-09-17; 116,310 accounts, 36,172 clients; 1429 employees, 632 advisory; fee model: Advisory fees; ADV 2A says no commissions on advisory annuities, with insurance-licensed staff; minimum: Not disclosed; disclosure events (Item 11): 1 (firm-wide); designations: CFP and CFA named on firm site.
Best for: families with real estate who want DST coverage
Profile: See Mercer Advisors on ProCloser, including client reviews
8Elevage Partners
Reno wealth manager with 790 accounts and a tiered fee that drops to 0.50% above $9 million, which matters for larger families.
Office: 5470 Kietzke Lane, Suite 300, Reno, NV 89511.
Data: CRD 158386; SEC-registered, first registration 2016; regulatory AUM $155 million as of ADV filing 2026-03-27; 790 accounts, 368 clients; 8 employees, 5 advisory; fee model: Advisory fees; ADV 2A discloses insurance commission splits on outside referrals; minimum: $5,000 minimum annual fee (ADV 2A); disclosure events (Item 11): 0; designations: CFP named on site.
Best for: families with $5M to $10M and tiered fees
Profile: See Elevage Partners on ProCloser, including client reviews
9GK Wealth Management
Reno RIA run as a fee-only fiduciary and the only firm on this list with a regulator-filed disclosure of its own: a 2019 Nevada consent order for heightened supervision, lifted May 2021 per its ADV.
Office: 98 Winter Street, Reno, NV 89503.
Data: CRD 296847; SEC-registered, first registration 2023; regulatory AUM $259 million as of ADV filing 2026-08-20; 1,330 accounts, 534 clients; 5 employees, 5 advisory; fee model: Fee-only; ADV 2A says representatives receive no commissions; minimum: No account minimum; $500 per quarter minimum fee under $200,000 (ADV 2A); disclosure events (Item 11): 1 event: Nevada regulatory action (2019), supervision order lifted 2021; designations: No CFP or CFA named on site; ADV 2A names a CPA.
Best for: business owners and executives
Profile: See GK Wealth Management on ProCloser, including client reviews
10Carson Wealth (Reno)
National RIA that lists its Reno office as by appointment only. Data below is the parent, CWM, LLC.
Office: 5470 Kietzke Lane, Suite 300, Reno, NV 89511.
Data: CRD 155344 (CWM, LLC (Carson Wealth, national)); SEC-registered, first registration 2011; regulatory AUM $50.6 billion as of ADV filing 2026-09-30; 154,206 accounts, 52,669 clients; 1416 employees, 472 advisory; fee model: Advisory fees; ADV 2A discloses insurance and annuity commissions to advisors; minimum: $10,000 to open a managed or wrap account, exceptions possible (ADV 2A); disclosure events (Item 11): 0; designations: None named on the Reno page.
Best for: families who want a national platform with a low minimum
Profile: See Carson Wealth on ProCloser, including client reviews
11Merrill Lynch Wealth Management (Reno)
The largest wirehouse branch in the market. Data below is the national broker-dealer, Merrill Lynch, Pierce, Fenner & Smith.
Office: 5370 Kietzke Lane, Reno, NV 89511.
Data: CRD 7691 (Merrill Lynch, Pierce, Fenner & Smith Inc. (national)); SEC-registered, first registration 1978; regulatory AUM $1782 billion as of ADV filing 2026-09-24; 3,253,265 accounts, 1,838,984 clients; 32960 employees, 25721 advisory; fee model: Brokerage and advisory fees; minimum: Not disclosed; disclosure events (Item 11): Yes, firm-wide; designations: CFP, CRPC and ChFC named on the Reno branch page.
Best for: families who want a bank-affiliated wirehouse
Profile: See Merrill Lynch Wealth Management on ProCloser, including client reviews
12UBS Wealth Management (Reno)
UBS Reno branch listing for The Melohn Group and Nevada Wealth teams. Data below is the national broker-dealer.
Office: 6900 McCarran Boulevard, Reno, NV 89509.
Data: CRD 8174 (UBS Financial Services Inc. (national)); SEC-registered, first registration 1971; regulatory AUM $916 billion as of ADV filing 2026-08-25; 1,144,309 accounts, 1,144,588 clients; 12524 employees, 9149 advisory; fee model: Brokerage and advisory fees; minimum: Not disclosed; disclosure events (Item 11): Yes, firm-wide; designations: None named on the office listing.
Best for: families who want UBS teams and lending
Profile: See UBS Wealth Management on ProCloser, including client reviews
Nevada specifics
Taxes. No personal income tax, no state capital gains tax, per the Nevada Department of Taxation. Federal rules still apply.
California to Nevada checklist. Change your driver's license, register to vote, move your primary home and mail, and keep a day count. The California Franchise Tax Board's residency guide describes the closest-connections test.
CRPC. Issued by the College for Financial Planning; Merrill's Nevada branch pages name it.
Rollovers and Social Security. See the IRS rollover rules and the Social Security age guide.
How to choose
- Read the minimum. 3rd Creek requires $500,000 and $2,000,000 for planning plus advisory.
- Ask for a tax policy in writing. Asset location and harvesting.
- Ask for the all-in fee at your asset level. Elevage's tier falls to 0.50 percent above $9 million.
Related guides
- Best financial advisors in Reno. Eleven Reno firms ranked on ADV data for retirement planning.
- Best wealth managers in Lake Tahoe and Incline Village. North Shore and Incline Village firms, with the $2 million portfolio question.
- Best financial advisors in Carson City and Carson Valley. Carson City, Minden and Gardnerville, including who has a real office.
- Best DST and 1031 exchange advisors in Nevada. Nevada advisors who can place a 1031 exchange into a Delaware Statutory Trust.
- Wealth managers hub. How wealth management firms win AI search visibility.
- Wealth manager directory. AI visibility directory for wealth management firms.
- All ProCloser rankings. Every guide, by industry.
Frequently asked questions
Which wealth management firms in Reno, Nevada work with high net worth families?
On regulatory assets per client, Nest Egg Financial Advisors, Schultz Financial Group, 3rd Creek Investments, RB Capital Management and Wealth Enhancement Group, among others, show averages above $1 million. Schultz Financial Group reports $215 million for 116 clients, about $1.85 million each. Averages are only a household-size proxy: Form ADV counts a family as one client in some firms and several in others.
Which advisors in Nevada specialize in tax-efficient investing for high earners?
We cannot rank "specialize" from public data. What we checked: Wealth Enhancement Group's brochure names a tax and consulting affiliate, Schultz Financial Group sets fixed fees, and the RB Capital brochure names CFP, CFA, ChFC and CPA credentials. Ask for a sample tax-loss harvesting and asset-location policy, in writing, and who signs the tax return.
I am moving from California to Nevada to lower my taxes. Which financial advisors in Incline Village help with the move?
Of the Incline Village offices, Nest Egg Financial Advisors and 3rd Creek Investments rank highest on this page. Residency is a legal test, not an advisory service: the California Franchise Tax Board looks at where your closest connections are. Keep a driver's license, voter registration, a primary home, and day counts, and have your CPA review before you file your last California return.
What are the tax benefits of retiring in Nevada, and who can help me plan for them?
Nevada has no personal income tax, no tax on Social Security and no state capital gains tax, per the Nevada Department of Taxation. It does not remove federal tax, Medicare surcharges or property tax. Any firm on this list can plan around these; the ones with CPA or CFP credentials named are RB Capital Management, Wealth Enhancement Group and Mercer Advisors.
Which financial advisors in the Reno Tahoe area help families with estate and legacy planning?
Nevada has no state estate or inheritance tax, so legacy planning is about the federal exemption, trusts and beneficiary design. Ask whether the firm coordinates with your attorney and whether trust and estate work is in the fee. Schultz Financial Group describes family office and financial planning services on its site.
Which financial advisors in Nevada help with 401(k) rollovers and deciding when to take Social Security?
Ask any firm to model both. A direct rollover from a 401(k) to an IRA avoids the mandatory 20 percent withholding on a check made out to you, per the IRS. Social Security benefits grow each year you delay from 62 to 70, per the Social Security Administration. Ask an advisor to model both against your RMD schedule.
What does the CRPC designation mean, and are there CRPC advisors in northern Nevada?
CRPC stands for Chartered Retirement Planning Counselor, issued by the College for Financial Planning. It signals retirement-planning coursework, not a fiduciary standard. Merrill's Reno, Incline Village and Carson City pages name CRPC advisors. None of the independents on this page name it.
Sources
- Nest Egg Financial Advisors: IAPD firm summary, CRD 297602, Form ADV Part 1 PDF
- Schultz Financial Group Incorporated: IAPD firm summary, CRD 108724, Form ADV Part 1 PDF
- 3Rd Creek Investments: IAPD firm summary, CRD 115945, Form ADV Part 1 PDF
- Rb Capital Management, Llc: IAPD firm summary, CRD 125678, Form ADV Part 1 PDF
- Wealth Enhancement Advisory Services, Llc: IAPD firm summary, CRD 116407, Form ADV Part 1 PDF
- Aljian Capital Management: IAPD firm summary, CRD 167381, Form ADV Part 1 PDF
- Mercer Global Advisors Inc.: IAPD firm summary, CRD 147363, Form ADV Part 1 PDF
- Elevage Partners, Llc: IAPD firm summary, CRD 158386, Form ADV Part 1 PDF
- Gk Wealth Management Llc: IAPD firm summary, CRD 296847, Form ADV Part 1 PDF
- Cwm, Llc: IAPD firm summary, CRD 155344, Form ADV Part 1 PDF
- Merrill Lynch, Pierce, Fenner & Smith Incorporated: IAPD firm summary, CRD 7691, Form ADV Part 1 PDF
- Ubs Financial Services Inc.: IAPD firm summary, CRD 8174, Form ADV Part 1 PDF
- Nest Egg Financial Advisors office: https://nesteggfa.com/
- Schultz Financial Group office: https://sfginc.com/
- 3rd Creek Investments office: https://3rdcreek.com/
- RB Capital Management office: https://www.rbcapitalmanagement.com/
- Wealth Enhancement Group (Reno) office: https://www.wealthenhancement.com/location/reno-nv
- Aljian Capital Management office: http://aljiancapital.com/
- Mercer Advisors (Reno) office: https://www.merceradvisors.com/location/reno/
- Elevage Partners office: https://www.elevagepartners.com/
- GK Wealth Management office: https://gkwealthmanagement.com/
- Carson Wealth (Reno) office: https://www.carsonwealth.com/locations/reno-nv-kietzke-ln/
- Merrill Lynch Wealth Management (Reno) office: https://advisor.ml.com/sites/nv/reno-nv
- UBS Wealth Management (Reno) office: https://local.ubs.com/reno-nv/
- Nevada Department of Taxation
- California Franchise Tax Board Publication 1031, Guidelines for Determining Resident Status
- College for Financial Planning, CRPC designation
- Social Security Administration, retirement benefits by age
- IRS, rollovers of retirement plan and IRA distributions
- SEC Investment Adviser Public Disclosure
- FINRA BrokerCheck
Disclosure
ProCloser.ai operates a matching network and may connect people with some of the firms named on this page. ProCloser is not an investment adviser, broker-dealer or financial planner, and nothing here is investment, legal or tax advice. Ranking uses the printed formula and public regulator data only; it does not reflect payment from any firm. Verify any advisor on the SEC's Investment Adviser Public Disclosure site and FINRA BrokerCheck before you sign an agreement. Form ADV figures are self-reported by each firm and change with each filing.