M&A Advisor Matching · For Owners Ready to Sell

Find your closer.

We match business owners with vetted M&A advisory firms specialized in your industry and built to close your deal.

Free to sellers No-retainer firms in network Most close in 90–120 days Matched in one business day
Two doors, one purpose

Built for owners. Built for advisors.

Selling a company shouldn't start with writing a $50,000 retainer check to find out if someone can sell it. We connect owners to the right advisor, and we connect advisors to qualified sellers — without either side guessing.

For Owners

Get matched to a vetted M&A advisor — at no cost to you.

Our partner network is built from specialized advisory firms across industries. Some work success-only with no retainer. Others run a more traditional retained process for distressed, complex, or larger deals. We learn what you actually want from a sale — valuation expectations, exit timeline, owner role after close — then route you to the firm best suited for your deal.

Free matching for owners — sellers never pay us a fee
Some partner firms work success-only with no retainer
A free indicative valuation as part of the matching process
Vetted credentials, real closed deals, recent client references
Confidential — your name only moves with your written permission
If no firm is the right fit, we tell you what to do instead
For M&A Firms

Stop chasing deal flow. Let qualified sellers come to you.

We route fit-matched business owners — already screened for industry, deal size, and timeline, and ready to discuss valuation and a sale process — straight into your pipeline. Every seller is pre-qualified before we make the introduction. You pay only on closed business or qualified meetings.

Pure performance — success-only or per-qualified-meeting
Sellers pre-screened for industry, deal size, and timeline
Matched to your stated focus — no off-target leads
Signal-driven sourcing (distress, succession, capital events)
NDA-first introductions routed to your team fast
How matching works

From "I might sell" to the right advisor — in about a day.

Most owners spend months calling firms, comparing pitches, and dodging retainer asks before they know who's actually a fit. We collapse that into one short form and one short introduction. No retainer to find out. No fee to you at any step.

Tell us about your business

Two minutes. Industry, revenue, EBITDA, timeline, what a good outcome looks like. The form stays private — we don't share details until you say so.

We match you — fast

Within one business day, we surface the 1 or 2 partner firms specialized in your industry, sized for your deal, and aligned to your fee preference — then reach out to confirm. No months of screening calls to find out who fits.

NDA-first introduction

If you want the intro, we make it under NDA. Your name and numbers only move with your written permission. Includes no-retainer options when the deal supports it.

We stay in your corner

If the advisor isn't a fit, we re-match you. If you're not ready, we follow up when you are. We're paid by the firm when it works — and only then.

What "vetted" actually means

Five things every partner firm passes before we recommend them.

There are over 3,000 M&A advisory firms in the US. The good ones close deals quietly. The bad ones charge you $50,000 up front and ghost you when the LOI stalls. Here's how we keep the bad ones out of your inbox.

01 · Credentials

Membership in IBBA, M&A Source, or the Alliance of M&A Advisors where applicable. State licensure verified. No history of regulatory action or unresolved complaints.

02 · Track record

Real closed transactions in the last 24 months, in your industry and your size band. We ask for deal sheets — not promotional case studies.

03 · Fee transparency

We know exactly what each partner charges — retainer, success fee, breakage, minimums — and we tell you before any introduction. No surprise invoices.

04 · Conflict-free routing

We don't route based on who shares the most fee with us. We route based on fit. If a no-retainer firm is the better match, you go there.

05 · References on demand

Every partner firm provides three recent client references. If they won't, they're not a partner.

A note on no-retainer firms

A retainer isn't always a red flag — distressed sales, complex carve-outs, and larger transactions often warrant one. We'll explain when it's worth paying and when it isn't, before you sign anything.

How to choose an M&A advisor

How to choose the right M&A advisor for your business.

A short answer: pick a specialized advisory firm with verifiable closed deals in your industry and size band, fee terms you understand, references you can actually call, and a process that protects your confidentiality. Here's how to evaluate each.

Specialization in your industry

General-practice advisors learn your industry on your dime. Specialized advisory firms already know which strategic buyers and private equity platforms are actively looking to acquire companies like yours, what they pay, and what deal terms owners in your sector are accepting right now. Ask for closed deals in your specific industry in the last 24 months.

Fit for your deal size

Investment banks chase $50M+ deals. Local business brokers chase Main Street. Lower middle market owners ($1M–$50M EBITDA) need M&A advisors built for that range. The advisor's average closed deal size should sit within or just above yours.

Fee structure you can defend

A typical advisor charges a non-refundable retainer ($25K–$75K) plus a success fee at close. Some advisors work success-only with no retainer. A retainer is not automatically bad — it pays for diligence, marketing, and process — but you should understand exactly what you get for it and what happens if the deal stalls.

References you can actually call

Ask every advisor for three recent client references — owners whose deals have closed in the last 18 months. Call them. Ask whether the timeline tracked, whether the valuation held up through diligence, and whether they'd hire the advisor again. A firm that won't provide references is a firm to walk away from.

A confidential process

Your employees, customers, suppliers, and competitors should not learn that you're selling unless and until you decide they should. Ask the advisor exactly how they protect your identity through the marketing phase: blind teaser, NDA-first buyer outreach, no public listing.

Honesty about valuation

The best M&A advisor for your business will tell you what your business is reasonably worth — not what you want to hear. If three advisors quote you a number and one is dramatically higher, that's the one to question hardest, not the one to hire.

If you'd rather skip the screening calls, that's what ProCloser is for. Tell us about your business and we'll match you to one or two pre-vetted firms that already pass these criteria for your specific situation. Free to you. Get matched →

Industries we match in

Where our partner network runs deep.

Our partner advisors have closed dozens of recent deals in the verticals below. If your industry isn't listed, ask anyway — we vet new firms regularly and may have someone for you within a week.

Accounting & CPA

Succession-stage firms, PE rollups

Insurance Agencies

Retail and wholesale brokerages

Healthcare

Practice groups, MSOs

SaaS & Software

Profitable, owner-operated

HVAC & Home Services

27+ active PE buyers right now

Financial Advisors

RIAs, IARs, succession books

Wealth Management

Multi-family offices, RIAs

MSP & IT Services

69% of 2025 deals were PE-backed

Pest Control

7–10x EBITDA, Rollins-led roll-up

Tax Advisors

EA and CPA tax practices

Distressed / Turnaround

Pre-filing, Chapter 11, restructuring

Short-Term Rentals

STR portfolios and management
Compare your options

Most paths to selling exist for someone else's convenience.

A broker wants you listed fast. A marketplace wants your clicks. A bank wants a fee on size. We built ProCloser to fill the gap nobody fills for you: figuring out which advisor is actually right for your specific business — without writing a retainer check to find out.

ProCloser Match Googling "M&A advisor near me" Business Broker Listing Marketplace
What it costs you $0, ever Your time 8–12% of sale $66–$200/mo + fees
Vetting on the advisor Credentials, deals, references You do it Their own marketing None
No-retainer options Yes, when fit Maybe Rare N/A
Confidentiality Your name never moves without permission Depends on you Teaser format Public listing
Time to a fit conversation 1 business day Weeks 1–2 weeks Self-serve
If no fit found We tell you what to do instead You start over They keep your retainer No refund
Inside the network

The shape of the operation today.

Every conversation is private, so we don't put names on this page. Here's what the partner network and active demand look like right now.

No retainer
Multiple partner firms in network work on a pure success-fee basis. We route most owners here first.
1 day
Typical time from form fill to your matching call — most within one business day.
12+
Industries with active partner-firm demand on file — from HVAC to SaaS to distressed turnaround.
$1M–$50M
EBITDA range where the network sits. Smaller or larger, we point you to a fit at no cost.
FAQ

The questions people usually ask first.

How do I choose the right M&A advisor for my business?

Look for a specialized advisory firm with verifiable closed deals in your industry and size band ($1M–$50M EBITDA for most owner-operated businesses), fee terms you can explain in one sentence, three recent client references you can actually call, and a confidential process that protects your identity until you choose to engage. Honesty about valuation matters more than the highest quote. ProCloser pre-screens partner firms against each of these criteria — see "How to choose" above.

Do sellers pay anything to use ProCloser?

No. Sellers pay nothing — not for the matching call, not for the introduction, not when the deal closes. Our partner advisory firms compensate us. Your matching, your indicative valuation, and your introductions are always free.

What does "no retainer" actually mean?

Most M&A advisors charge a non-refundable retainer between $25,000 and $75,000 to start the engagement — money you don't get back if the deal doesn't close. Some specialized advisory firms in our partner network work on a pure success-fee basis with no retainer at all. We route most owners to these firms first when the deal supports it. When a retainer makes sense — for distressed sales, complex carve-outs, or larger transactions — we'll explain why before you sign anything.

How does the matching process work?

You fill out a short form. Within one business day, we match you to 1 or 2 partner firms that fit your industry, deal size, and fee preference, and reach out to confirm. We make NDA-first introductions only with your permission. You decide who to meet. If no firm fits, we tell you what to do instead.

How are M&A firms vetted before they enter your partner network?

We verify credentials (IBBA, M&A Source, Alliance of M&A Advisors where applicable), check closed transactions in the last 24 months in the firm's stated industries and size band, require fee structure transparency, and ask for three recent client references. Firms with regulatory action or unresolved complaints don't make it in.

Will my employees, customers, or competitors find out my business is for sale?

No. Your identifying details stay with us until you give explicit permission to introduce you to a partner firm. The matching call is confidential. Every introduction is NDA-first. There is no public listing.

What size businesses do you match?

Lower middle market — typically $1M to $50M in EBITDA. If your business is smaller (under $1M EBITDA) or larger ($50M+), we'll point you to a fit at no cost. We won't waste your time.

What if you can't find me a match?

We tell you honestly. We then point you to the right resource — an investment bank, a regional broker, an attorney, a wealth advisor — based on what your situation actually needs. The matching call ends with a recommendation either way.

Is ProCloser a business broker?

No. We don't represent sellers, we don't list businesses, we don't collect a percentage of the sale. We match you to a vetted M&A advisory firm and step back. The firm represents you. We get paid by them when the match works.

Start with a conversation

Two minutes to start. A match within one business day. Then you decide.

Tell us about your business. We'll find the right advisor — or honestly tell you there isn't a fit and point you somewhere better. There's no cost to find out.