Top wealth managers in San Francisco, CA ranked by TrustRank. TPG ($251B), H&F ($50B+), Francisco Partners ($45B) HQ'd here. Minimums from $500K to $25M+.
We evaluated 186 wealth managers serving San Francisco and ranked the top 8 by TrustRank, our composite score of AI search visibility, verified client reviews, and credentials.
San Francisco's wealth management market is shaped by tpg ($251b), h&f ($50b+), francisco partners ($45b) hq'd here. IEQ Capital ($35.38B AUM), Makena Capital ($25B AUM); some firms $250M+ minimum.
San Francisco's wealth management market serves ultra-high-net-worth families, business owners, and executives across California. IEQ Capital ($35.38B AUM), Makena Capital ($25B AUM); some firms $250M+ minimum. The state's 13.3–14.4% including SDI lift tax environment means wealth managers must factor in state-level considerations alongside federal estate and gift planning. Minimum account sizes typically range from $1M++ for institutional-quality service.
3,000+
Registered wealth advisors in state
$1M+
Typical minimum investable assets
72%
Clients with alternatives allocations
0.5–1%
Typical all-in advisory fee
The leading local wealth management professional networks are ACG San Francisco, 260 members; 25+ events/yr and CFA Society San Francisco, 3,200+ members (8th largest globally). California's state tax rules (13.3–14.4% rate; capital gains at ordinary income rates) shape every wealth preservation and distribution strategy.
ACG San Francisco, 260 members; 25+ events/yrCFA Society San Francisco, 3,200+ members (8th largest globally)FPA San Francisco Bay Area
How TrustRank Works
Our independent scoring system for wealth managers in San Francisco
TrustRank is not a paid placement. We independently evaluated 186 wealth managers serving San Francisco across three measurable dimensions. No firm can pay to appear or improve its rank.
Component 1, 55%
AI Visibility Score
We tracked 50 prompts across ChatGPT, Perplexity, Google AI Overviews, and Claude asking about wealth managers in San Francisco. The % of prompts where each firm appears.
Component 2, 25%
Review Score
Aggregate ratings across Google, Clutch, and the ProCloser.ai verified review system. Weighted by volume and recency of verified client reviews.
Component 3, 20%
Content Authority
Depth, accuracy, and credibility of published content, case studies, and thought leadership demonstrating sector expertise in San Francisco.
2026 Rankings
Top 10 Wealth Managers in San Francisco
All 10 firms, ranked by the formula above. Regulatory AUM and counts come from Form ADV Part 1 Item 5; fee model and minimum from Part 2A or the firm's site; "Since" is the SEC registration year. Each firm has a ProCloser profile where verified client reviews publish.
Firm
Office
CRD
Registered
Regulatory AUM (ADV filed)
Accounts / clients
Fee model
Minimum
Disclosures
Since
Designations
Score
1. Parallel Advisors
150 Spear Street, Suite 1600, San Francisco, CA 94105
140800
SEC
$10.3 billion (2026-06-29)
4,242 / 4,169
Fee-only per ADV 2A; no broker-dealer registration
$7,500 minimum annual advisory fee (ADV 2A)
0
2007
CFP, CFA, CPA, CPWA, ChFC and RICP named on the people page
96
2. Baker Street Advisors
345 California Street, Suite 2300, San Francisco, CA 94104
128066
SEC
$20.8 billion (2026-07-30)
5,397 / 504
Percentage-of-assets fee, 0.75% under $4M; no commissions or broker-dealer ties in ADV 2A
$5,000,000 account minimum, waivable; $50,000 minimum annual fee from June 30, 2026 (ADV 2A)
0
2003
CFP, CFA, CAIA and CPA named in staff bios
79.5
3. BakerAvenue
One Embarcadero Center, Floor 25, Suite 2530, San Francisco, CA 94111
132657
SEC
$5.1 billion (2026-09-17)
3,690 / 1,019
Percentage-of-assets tiers from 0.95%; advisory fee only, no commissions disclosed in ADV 2A
1050 Battery Street, Suite 100, San Francisco, CA 94111
173140
SEC
$3.0 billion (2026-10-01)
1,219 / 197
Percentage of assets, 0.50% to 2.00%; ADV 2A discloses insurance commissions and performance fees
$5,000,000 for separately managed accounts, reducible; $10M net worth for wealth coaching (ADV 2A)
0
2015
ChFC, PFS, CPA and MBA named on the site
79.5
5. Osborne Partners
One Embarcadero Center, Suite 4100, San Francisco, CA 94111
108100
SEC
$2.7 billion (2026-08-18)
2,125 / 704
Percentage of assets, 1.00% on first $5M; performance fee only in fund and select accounts
$1,000,000 relationship minimum, waivable, about a $10,000 annual fee (ADV 2A)
0
1999
CFP, CFA, CIMA and ChFC named on the team page
79.5
6. Perigon Wealth Management
201 Mission Street, Suite 1825, San Francisco, CA 94105
131037
SEC
$11.3 billion (2026-06-12)
17,713 / 5,421
Advisory fees; ADV 2A discloses advisors who may earn commissions as registered representatives of outside broker-dealers
No minimum relationship size generally; some program accounts start at $10,000 (ADV 2A)
0
2004
CFP, CFA and CPA named on the team page
75
7. Robertson Stephens
455 Market Street, Suite 1450, San Francisco, CA 94105
289977
SEC
$8.8 billion (2026-09-04)
8,592 / 2,236
Percentage of assets; ADV 2A discloses commissions through an affiliated broker-dealer outside advisory accounts
Not disclosed
0
2017
CFP and CFA named on the firm page
69
8. Sentry Advisors
100 Pine Street, Suite 1250, San Francisco, CA 94111
174042
SEC
$2.4 billion (2026-03-05)
629 / 148
Percentage-of-assets or single wrap fee, 0.10% to 1.15%; some staff earn insurance commissions
$1,000,000 minimum investment, may be accepted lower (ADV 2A)
0
2015
None named on site or in ADV 2A
64.5
9. Chequers Financial Management
434 Jackson Street, Suite A, San Francisco, CA 94111
175209
SEC
$1.3 billion (2026-03-30)
1,449 / 244
Percentage of assets up to 1.50%, plus planning fees; no sales commissions per ADV 2A
$2,000,000 account minimum, waivable (ADV 2A)
0
2016
None named on site or in ADV 2A
64.5
10. Jordan Park
100 Pine Street, Suite 2600, San Francisco, CA 94111
287755
SEC
$23.3 billion (2026-07-08)
4,487 / 163
Tiered percentage of assets, 0.30% to 0.75% blended; affiliated broker-dealer and private funds disclosed
Generally above $25,000,000 in assets under management (ADV 2A)
0
2017
None named on site or in ADV 2A
57.0
Advisers, reviews and AI citations
Advisory representatives, their average years in the industry and the share with a disclosure come from SEC IAPD individual records; for firms with more than 300 representatives the count covers the branches in this state and the cell says so. High-net-worth share and compensation methods come from Form ADV Part 1, Items 5.D and 5.E. Google ratings are printed only when the Business Profile name starts with the firm's own name, so a branch of another firm never lends its rating. Updated 2026-10-11.
Firm
Advisory reps (IAPD)
Avg years in industry
Reps with a disclosure
HNW share of individual clients
Compensation (ADV 5.E)
Google rating
1. Parallel Advisors
75
15.9
8 of 75 (11%)
24%
asset-based, fixed, hourly (no commissions or performance fees)
Formed in 2006, it provides fee-only investment management, financial planning, tax preparation and retirement plan services, with trust and family office services, to individuals and families.
Data: CRD 140800; SEC-registered, first registration 2007; regulatory AUM $10.3 billion as of ADV filing 2026-06-29; 4,242 accounts, 4,169 individual and high-net-worth clients; 137 employees, 61 advisory; fee model: Fee-only per ADV 2A; no broker-dealer registration; minimum: $7,500 minimum annual advisory fee (ADV 2A); disclosure events (Item 11): 0; designations: CFP, CFA, CPA, CPWA, ChFC and RICP named on the people page.
Best for: Households near $700K and up wanting a fee-only CFP team with tax services
345 California Street, Suite 2300, San Francisco, CA 94104
79.5
Score of 100
$20.8B regulatory AUMAdvisory feesRegistered 2003Min: $5,000,000 account minimum, waivable; $50,000 minimum annual fee from June 30, 2026 (ADV 2A)Disclosures: 0
Founded in 2003 and majority-owned by AMG, it provides wealth management, family office services and investment advisory to high-net-worth families, trusts and foundations.
Data: CRD 128066; SEC-registered, first registration 2003; regulatory AUM $20.8 billion as of ADV filing 2026-07-30; 5,397 accounts, 504 individual and high-net-worth clients; 63 employees, 15 advisory; fee model: Percentage-of-assets fee, 0.75% under $4M; no commissions or broker-dealer ties in ADV 2A; minimum: $5,000,000 account minimum, waivable; $50,000 minimum annual fee from June 30, 2026 (ADV 2A); disclosure events (Item 11): 0; designations: CFP, CFA, CAIA and CPA named in staff bios.
Best for: Families above $5M wanting family office services and a two-person service team
Founded in 2004, it provides wealth management, financial and tax planning, trust and estate planning, and family office services to individuals, high-net-worth families and foundations.
Data: CRD 132657; SEC-registered, first registration 2004; regulatory AUM $5.1 billion as of ADV filing 2026-09-17; 3,690 accounts, 1,019 individual and high-net-worth clients; 57 employees, 29 advisory; fee model: Percentage-of-assets tiers from 0.95%; advisory fee only, no commissions disclosed in ADV 2A; minimum: $1,000,000 account minimum, generally negotiable; $9,500 minimum annual fee (ADV 2A); disclosure events (Item 11): 0; designations: CFP, CFA, ChFC and RICP named on the team page.
Best for: Families above $1M wanting planning, tax and trust services under one roof
1050 Battery Street, Suite 100, San Francisco, CA 94111
79.5
Score of 100
$3.0B regulatory AUMAdvisory feesRegistered 2015Min: $5,000,000 for separately managed accounts, reducible; $10M net worth for wealth coaching (ADV 2A)Disclosures: 0
Founded in September 2014, it provides wealth management and wealth coaching to high-net-worth individuals, trusts and estates, with venture and private fund options.
Data: CRD 173140; SEC-registered, first registration 2015; regulatory AUM $3.0 billion as of ADV filing 2026-10-01; 1,219 accounts, 197 individual and high-net-worth clients; 13 employees, 6 advisory; fee model: Percentage of assets, 0.50% to 2.00%; ADV 2A discloses insurance commissions and performance fees; minimum: $5,000,000 for separately managed accounts, reducible; $10M net worth for wealth coaching (ADV 2A); disclosure events (Item 11): 0; designations: ChFC, PFS, CPA and MBA named on the site.
Best for: Business owners and executives above $5M wanting coaching plus private market access
One Embarcadero Center, Suite 4100, San Francisco, CA 94111
79.5
Score of 100
$2.7B regulatory AUMAdvisory feesRegistered 1999Min: $1,000,000 relationship minimum, waivable, about a $10,000 annual fee (ADV 2A)Disclosures: 0
Founded in 1937, it manages portfolios in-house and provides financial planning for individuals, families, trusts and foundations from San Francisco and Menlo Park offices.
Data: CRD 108100; SEC-registered, first registration 1999; regulatory AUM $2.7 billion as of ADV filing 2026-08-18; 2,125 accounts, 704 individual and high-net-worth clients; 18 employees, 14 advisory; fee model: Percentage of assets, 1.00% on first $5M; performance fee only in fund and select accounts; minimum: $1,000,000 relationship minimum, waivable, about a $10,000 annual fee (ADV 2A); disclosure events (Item 11): 0; designations: CFP, CFA, CIMA and ChFC named on the team page.
Best for: Families above $1M wanting in-house portfolio management with planning
201 Mission Street, Suite 1825, San Francisco, CA 94105
75
Score of 100
$11.3B regulatory AUMFees plus commissionsRegistered 2004Min: No minimum relationship size generally; some program accounts start at $10,000 (ADV 2A)Disclosures: 0
Founded in March 2004, it offers financial planning, investment management, tax and business exit planning to individuals and families through advisors in several California offices and beyond.
Data: CRD 131037; SEC-registered, first registration 2004; regulatory AUM $11.3 billion as of ADV filing 2026-06-12; 17,713 accounts, 5,421 individual and high-net-worth clients; 159 employees, 92 advisory; fee model: Advisory fees; ADV 2A discloses advisors who may earn commissions as registered representatives of outside broker-dealers; minimum: No minimum relationship size generally; some program accounts start at $10,000 (ADV 2A); disclosure events (Item 11): 0; designations: CFP, CFA and CPA named on the team page.
Best for: Households of any size wanting planning-led advice, accepting possible commission products
455 Market Street, Suite 1450, San Francisco, CA 94105
69
Score of 100
$8.8B regulatory AUMFees plus commissionsRegistered 2017Min: Not disclosedDisclosures: 0
SEC-registered since 2017, it offers investment management, financial planning, tax and estate planning, and family office services to individuals, families, trusts and foundations.
Data: CRD 289977; SEC-registered, first registration 2017; regulatory AUM $8.8 billion as of ADV filing 2026-09-04; 8,592 accounts, 2,236 individual and high-net-worth clients; 118 employees, 67 advisory; fee model: Percentage of assets; ADV 2A discloses commissions through an affiliated broker-dealer outside advisory accounts; minimum: Not disclosed; disclosure events (Item 11): 0; designations: CFP and CFA named on the firm page.
Best for: Families wanting planning, tax and investments from one firm, minimum not published
100 Pine Street, Suite 1250, San Francisco, CA 94111
64.5
Score of 100
$2.4B regulatory AUMAdvisory feesRegistered 2015Min: $1,000,000 minimum investment, may be accepted lower (ADV 2A)Disclosures: 0
Formed in 2015, it provides portfolio management and financial planning to individuals, high-net-worth clients, trusts and businesses, with a four-person team named on its site.
Data: CRD 174042; SEC-registered, first registration 2015; regulatory AUM $2.4 billion as of ADV filing 2026-03-05; 629 accounts, 148 individual and high-net-worth clients; 4 employees, 4 advisory; fee model: Percentage-of-assets or single wrap fee, 0.10% to 1.15%; some staff earn insurance commissions; minimum: $1,000,000 minimum investment, may be accepted lower (ADV 2A); disclosure events (Item 11): 0; designations: None named on site or in ADV 2A.
Best for: Investors above $1M wanting a small boutique team and managed portfolios
Registered in 2016, it provides personal CFO and multi-family office services to ultra-high-net-worth individuals and multi-generational families with net worth of $5 million to $75 million.
Data: CRD 175209; SEC-registered, first registration 2016; regulatory AUM $1.3 billion as of ADV filing 2026-03-30; 1,449 accounts, 244 individual and high-net-worth clients; 21 employees, 13 advisory; fee model: Percentage of assets up to 1.50%, plus planning fees; no sales commissions per ADV 2A; minimum: $2,000,000 account minimum, waivable (ADV 2A); disclosure events (Item 11): 0; designations: None named on site or in ADV 2A.
Best for: Families with $5M or more wanting personal CFO and multi-family office service
100 Pine Street, Suite 2600, San Francisco, CA 94111
57.0
Score of 100
$23.3B regulatory AUMAdvisory feesRegistered 2017Min: Generally above $25,000,000 in assets under management (ADV 2A)Disclosures: 0
Founded in 2017, it provides investment advisory and family office services to high-net-worth families, trusts and foundations, with 153 employees across San Francisco, New York and Portsmouth.
Data: CRD 287755; SEC-registered, first registration 2017; regulatory AUM $23.3 billion as of ADV filing 2026-07-08; 4,487 accounts, 163 individual and high-net-worth clients; 153 employees, 99 advisory; fee model: Tiered percentage of assets, 0.30% to 0.75% blended; affiliated broker-dealer and private funds disclosed; minimum: Generally above $25,000,000 in assets under management (ADV 2A); disclosure events (Item 11): 0; designations: None named on site or in ADV 2A.
Best for: Families above $25M wanting family office services and private fund access
Wealth Managers Market Overview, San Francisco, CA
San Francisco's wealth management market is the most tech-heavy in the US, advisors here routinely manage portfolios comprising 60–80% of a single company's stock (Salesforce, Uber, Airbnb, Coinbase). The IPO cycle, RSU vesting velocity, and California's 13.3% income tax create a demand for tax-focused wealth management that no other market matches.
Market Indicator
Data Point
Family Offices
150+
State Income Tax
up to 13.3%
Tech HNW Clients
dominant segment
Median Client AUM
$850K
Regulatory & Licensing Environment
California wealth managers over $100M register with the SEC; under $100M with the CA DFPI. California's DFPI enforces the state Investment Advisers Law fiduciary standard. San Francisco's gross receipts tax (0.1–0.825% on business revenue) affects business owner clients. California community property law applies.
Wealth Managers Fees in San Francisco, CA
Fee Type
Typical Range
AUM Fee
0.80–1.50%
Multi-Family Office
0.50–0.90%
Flat Annual Retainer
$12,000–$30,000
Concentrated Stock Advisory
$5,000–$20,000 project
Concentrated tech stock position management, exchange funds, collars, 10b5-1 plans, CRTs, is the dominant specialized service for SF wealth managers, priced as project engagements of $5,000–$20,000 depending on complexity.
How to Choose a Wealth Managers in San Francisco, CA
Concentrated tech position expertise: A wealth manager who has never unwound a multi-million-dollar concentrated tech position is not the right choice for San Francisco clients. Ask for specific examples of how they've managed Salesforce or Google concentration.
Qualified Opportunity Zone expertise: QOZ investments are particularly valuable in California (where capital gains face both federal and 13.3% state tax). Ask advisors about QOZ fund track records and whether they evaluate fund-level risk.
Crypto and digital asset capability: Coinbase, Kraken, and dozens of DeFi companies make crypto portfolio management a routine requirement. Ask advisors about their digital asset reporting and custody approach.
Frequently Asked Questions
Common questions about choosing wealth managers in San Francisco, CA.
How do San Francisco wealth managers diversify concentrated Salesforce or Uber positions?+−
The most common strategies: (1) Donor-Advised Fund contributions, donate appreciated stock, take the deduction, let the DAF sell; (2) Exchange funds, contribute shares for a diversified fund interest; (3) Protective puts or zero-cost collars, hedge downside while maintaining upside; (4) Rule 10b5-1 plans, pre-scheduled systematic sale plans for insiders; (5) Charitable Remainder Trusts, sell inside a CRT for annuity income. The optimal strategy depends on tax basis, insider status, and charitable intent.
What is the quantum of the California capital gains tax on tech stock exits in San Francisco?+−
At a 37% federal rate + 13.3% California rate, the combined marginal tax rate on long-term capital gains for SF tech clients can reach 50.3% (plus the 3.8% net investment income tax for high earners, pushing the combined rate to 54.1%). On a $10M concentrated stock exit, that's up to $5.4M in federal and state taxes, making pre-exit planning critical.
Are there SF wealth managers who can manage cryptocurrency portfolios alongside traditional investments?+−
Yes, several Embarcadero and SoMa-based advisors maintain digital asset custody capabilities through platforms like Anchorage Digital, Coinbase Custody, and BitGo. They handle crypto portfolio management, staking income reporting, DeFi protocol income, and coordination with tax preparers on FIFO vs. specific identification for crypto cost basis.
How do SF advisors handle the Proposition 19 parent-child real estate transfer for SF properties?+−
San Francisco real estate (median $1.4M) commonly passes to children with the Prop 13 assessed value lock. Under Prop 19, only a primary residence transferred to a child who uses it as a primary residence retains the parent's assessed value. Investment properties and second homes are reassessed at market value. SF advisors model the long-run property tax cost of each transfer scenario.
What is the San Francisco gross receipts tax and how does it affect wealth planning for business owners?+−
SF's gross receipts tax (0.1–0.825% on gross revenue depending on industry) is separate from state income tax and is a non-deductible business cost. For a tech consulting business generating $2M in annual revenue, the GRT could be $1,600–$16,500 annually. SF advisors often recommend booking revenue at a different business address (e.g., a Marin or East Bay address) if legitimate business operations justify it.
Reviewed by: ProCloser Research |
Last Updated: April 2026 |
Sources: SEC IAPD, FINRA BrokerCheck, state regulatory filings, ProCloser.ai primary research.
SEC-registered investment advisers headquartered in San Francisco, CA
The SEC bulk Form ADV file lists 304 SEC-registered investment advisers with a main office in San Francisco, CA. They report $8.3T in regulatory assets under management between them. The median firm reports $1.1B.
On compensation (Item 5.E), 46 advisers report percentage-of-AUM fees as the only method and 1 adviser reports commissions. 91 advisers serve high-net-worth individuals (Item 5.D). Those high-net-worth accounts hold $248.0B of regulatory assets across the San Francisco firms.
5% of the San Francisco firms (15 of 304) answer yes to the firm-level disciplinary history question in Item 11 of Form ADV, so check each firm's record before you hire.
Ten largest by regulatory AUM
Firm
CRD
Regulatory AUM
Employees
SEC status since
BlackRock Fund Advisors
105247
$4.3T
128
1984
Charles Schwab Investment Management, Inc.
106753
$1.7T
946
1990
Dodge & COX
104596
$466.6B
336
1959
KKR Credit Advisors (US) LLC
146629
$270.9B
609
2008
Iconiq Capital, LLC
159198
$117.5B
513
2011
Hellman & Friedman LLC
158614
$110.4B
120
2012
Vista Equity Partners Management, LLC
156973
$106.0B
643
2012
Pantheon Ventures (US) LP
153425
$87.7B
129
2010
Farallon Capital Management, L.L.C.
107322
$52.1B
355
1996
Genstar Capital Management LLC
156932
$51.3B
49
2012
The largest registrants by assets include fund managers and institutional advisers that do not serve individual households, so a consumer should read the client-type counts above rather than the AUM table alone.
Source: SEC Investment Adviser Public Disclosure, Form ADV Part 1 bulk data, 2026-10-02.
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