Valuation

What Is a Martech Company Worth in 2026?

By Aaron Whittaker, Founder Published September 10, 2026 | Updated October 24, 2026 Deal data as of October 12, 2026

What changed in October 2026: added a new FAQ on cross-border deal share and refreshed the tracked deal counts from the ProCloser Tech M&A Deal Index.

The data answer

The ProCloser Tech M&A Deal Index tracked 111 martech acquisitions announced in 2026, each documented to a public source. 24 disclosed a price; the median disclosed value is $24M. That median describes the visible top of the market, because disclosure skews toward large transactions. What your company is worth depends on the drivers below, and the honest way to estimate it is against real comparable deals plus your own numbers in the valuation calculator.

What the 2026 deal data shows

111

Tracked 2026 martech deals
ProCloser Deal Index, primary-source documented

$24M

Median disclosed value
Across 24 deals that published a price

89%

Strategic buyers
Share of deals with identified buyer type

Martech is a crowded category where buyers pay for distribution, data rights and retention rather than features. With thousands of vendors competing, the valuation conversation starts with why customers keep paying: switching costs, workflow depth and first-party data position separate durable businesses from replaceable point tools.

The largest priced martech deals of 2026

Of the 111 martech acquisitions the ProCloser Tech M&A Deal Index tracked through Oct 12, 2026, 24 (22%) disclosed a price. The five largest are below, each linked to its public source.

Announced	Target	Buyer	Value	Source
Aug 6, 2026	DoubleVerify	Nielsen	$2.15B	sec.gov
Apr 16, 2026	Resulticks Global Companies Pte Limited	Diginex Limited	$1.50B	globenewswire.com
Feb 12, 2026	Reward	Rezolve Ai	$230M	prnewswire.com
Sep 8, 2026	Scibids	DoubleVerify	$125M	campaignlive.co.uk
Jan 5, 2026	Nativo	Life360	$120M	sec.gov

What actually moves the number

Net revenue retention in a category with easy switching
First-party data assets and the consent posture behind them
Depth of workflow integration versus point-tool exposure
Channel and agency relationships that create distribution buyers want

Median disclosed values in this segment run well below most software categories, reflecting a fragmented seller landscape.

How to get a real estimate

Three steps beat any rule of thumb. First, run your revenue, EBITDA and sector through the ProCloser valuation calculator for an indicative range. Second, look at actual comparable transactions in the deal index rather than survey multiples. Third, remember that the spread between a bilateral offer and a competitive process is usually larger than the spread between valuation methods; our advisor rankings cover who runs those processes for companies like yours.

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Tech M&A deal data for Martech

The ProCloser Tech M&A Deal Index lists 113 public Martech deals. 25 of 113 (22%) disclose a transaction value; the rest are reported with the parties named but no price attached.

By disclosed-value size bucket: Undisclosed: 88 (78%); $20M to $200M: 10 (9%); Under $20M: 9 (8%); Over $1B: 4 (4%); $200M to $1B: 2 (2%).

The five most active acquirers on record in this sector: ONAR (2 deals), Capillary Technologies (2 deals), Consensus (2 deals), Volaris (2 deals), Mistplay (2 deals).

12 most recent Martech deals on record
Date	Target	Acquirer	Disclosed value	Sell-side advisor	Source
2026-10-20	Braze	Salesforce	$5.7B	Qatalyst Partners	Source
2026-10-15	Tiger Pistol	Robots & Pencils	undisclosed	not publicly credited	Source
2026-10-12	Offershub	Offer18	undisclosed	not publicly credited	Source
2026-10-09	Strata	Hightouch	undisclosed	not publicly credited	Source
2026-10-06	Hedia	A2Z Cust2Mate Solutions Corp.	$8.4M	not publicly credited	Source
2026-10-06	Map Labs	Locafy	$3.0M	not publicly credited	Source
2026-10-06	Compliant	pubX	undisclosed	not publicly credited	Source
2026-10-05	Dragon Army	Alloy	undisclosed	not publicly credited	Source
2026-09-30	Podscan	Audiohook	undisclosed	not publicly credited	Source
2026-09-30	Advertise Purple	ONAR Holding Corporation	$12.8M	not publicly credited	Source
2026-09-30	Flamel.ai	Yext	undisclosed	not publicly credited	Source
2026-09-26	InMobi	True North	undisclosed	not publicly credited	Source

Advisors credited on the most Martech deals on record:

J.P. Morgan (2 credited deals)
Barclays (1 credited deal)
EY (1 credited deal)
GBS Finance (1 credited deal)
I-ADVI (1 credited deal)
Makanta (1 credited deal)
Mediobanca (1 credited deal)
Mizuho (1 credited deal)
PJT Partners (1 credited deal)
Presidio Technology Partners (1 credited deal)
Qatalyst Partners (1 credited deal)
Rockefeller Capital Management (1 credited deal)
Two Roads Advisors (1 credited deal)
Woodland Park Capital Advisors (1 credited deal)

Source: ProCloser Tech M&A Deal Index, updated 2026-10-24T10:44:39Z.

Frequently Asked Questions

What is the average sale price of a martech company in 2026?

Across 111 tracked 2026 martech acquisitions in the ProCloser Tech M&A Deal Index, 24 disclosed a price, with a median disclosed value of $24M. Treat that number carefully: companies that disclose skew large and public. Most founder-scale deals never publish a price, so the true market median sits well below the disclosed one.

Who buys martech companies?

In tracked 2026 transactions, strategic acquirers accounted for roughly 89% of martech deals with an identified buyer type, with private equity taking most of the rest. 22 of the 111 tracked deals crossed a border, so a well-run process usually includes foreign buyers.

Which martech acquisitions had the highest disclosed price in 2026?

In the ProCloser Tech M&A Deal Index, the largest disclosed martech prices through Oct 12, 2026 were DoubleVerify, bought by Nielsen for $2.15B; Resulticks Global Companies Pte Limited, bought by Diginex Limited for $1.50B; Reward, bought by Rezolve Ai for $230M. 24 of 111 tracked martech deals (22%) disclosed any price, so these describe the top of the market, not a typical sale.

Why do disclosed deal values overstate what typical companies sell for?

Because disclosure is selective. Press releases publish prices when a public company, large sponsor or regulator requires it, which concentrates disclosure among the biggest transactions. Founder-scale deals routinely close without a published number. Any median built on disclosed values describes the visible top of the market, not the middle.

How many 2026 martech deals crossed a border?

22 of the 111 tracked 2026 martech acquisitions involved a buyer or seller headquartered in a different country, 20% of the tracked set. A cross-border share that high means a seller who limits outreach to domestic buyers is skipping a meaningful slice of the realistic buyer pool.

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