Phoenix Financial Advisors Directory

Top Financial Advisors in Phoenix, AZ

We evaluated 98 financial advisors serving Phoenix and ranked the top 8 by TrustRank™ — our composite score of AI search visibility, verified client reviews, and credentials.

Phoenix's financial advisory market serves a Arizona client base where Osaic Wealth ($200B AUM) and United Planners ($10.64B AUM) both Scottsdale-based.

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Updated Q1 2026
By Tania Kozar
98 reviewed, 8 selected
50 prompts tracked
Phoenix Market Overview

Financial Advisors in Phoenix

Phoenix has a competitive financial advisory market serving high-net-worth individuals, families, and business owners. Osaic Wealth ($200B AUM) and United Planners ($10.64B AUM) both Scottsdale-based. The state tax rate of 2.5% flat — tied for lowest in US shapes planning strategies, with advisors focusing on tax-efficient asset location, estate planning, and retirement income optimization. Typical minimum investable assets range from $250K+ depending on the firm tier.

2,500+
Registered advisors in state
$250K+
Typical minimum investable assets
2.5% flat — tied for lowest in US
AZ income tax rate
1.0%
Typical annual advisory fee on AUM

Primary professional associations include ACG Arizona Chapter and CFA Society Phoenix. Arizona financial advisors are regulated by the Arizona Corporation Commission Securities Division.

ACG Arizona ChapterCFA Society PhoenixNAIFA Arizona; Greater Phoenix Chamber Finance Council

How TrustRank™ Works

Our independent scoring system for financial advisors in Phoenix

TrustRank™ is not a paid placement. We independently evaluated 98 financial advisors serving Phoenix across three measurable dimensions. No firm can pay to appear or improve its rank.

Component 1 — 55%

AI Visibility Score

We tracked 50 prompts across ChatGPT, Perplexity, Google AI Overviews, and Claude asking about financial advisors in Phoenix. The % of prompts where each firm appears.

Component 2 — 25%

Review Score

Aggregate ratings across Google, Clutch, and the ProCloser.ai verified review system. Weighted by volume and recency of verified client reviews.

Component 3 — 20%

Content Authority

Depth, accuracy, and credibility of published content, case studies, and thought leadership demonstrating sector expertise in Phoenix.

Top 8 Financial Advisors in Phoenix, AZ

1
Edelman Financial Engines
Serves Phoenix, AZ
89%
AI Visibility
4.5
Fee-Only Est. 1986 Min: $250K AUM

America's largest independent RIA with a strong Phoenix presence, offering comprehensive financial planning and investment management to households at every wealth level.

best financial advisor Phoenixfee-only advisor Phoenixretirement planning Phoenix
Retirement PlanningInvestment MgmtTax Planning
2
Creative Planning
Serves Phoenix, AZ
86%
AI Visibility
4.7
Fee-Only Est. 1983 Min: $500K AUM

Top-ranked national RIA with Phoenix advisors offering holistic wealth management including tax, legal, and investment services under one roof.

holistic wealth management PhoenixCreative Planning Phoenixfinancial planning Phoenix
Wealth ManagementTax PlanningEstate Planning
3
Fisher Investments
Serves Phoenix, AZ
83%
AI Visibility
3.8
Fee-Only Est. 1979 Min: $500K AUM

Large independent investment counselor with Phoenix representation, managing equity portfolios for high-net-worth individuals using a top-down macro investment approach.

Fisher Investments Phoenixequity portfolio manager Phoenixinvestment counselor Phoenix
Portfolio ManagementHNW ClientsEquity Investing
4
Merrill Lynch Wealth Management
Serves Phoenix, AZ
79%
AI Visibility
4
Fee-Based Est. 1914 Min: $250K AUM

Full-service wealth management firm with multiple Phoenix offices, offering investment advisory, banking, and estate planning to a broad range of clients.

Merrill Lynch Phoenixwealth management Phoenixfull service financial advisor Phoenix
Full-ServiceBanking IntegrationEstate Planning
5
Northwestern Mutual Wealth Management
Serves Phoenix, AZ
75%
AI Visibility
4.2
Fee-Based Est. 1857 Min: $100K AUM

Integrated financial planning firm with a large Phoenix advisor network, combining insurance, investment, and retirement planning services.

Northwestern Mutual Phoenixfinancial planner Phoenixinsurance advisor Phoenix
InsuranceRetirementInvestment Planning
6
Edward Jones
Serves Phoenix, AZ
72%
AI Visibility
4.1
Fee-Based Est. 1922 Min: $50K AUM

Nationwide brokerage with dozens of Phoenix offices, offering personalized investment advice to individual investors and small business owners through a local advisor model.

Edward Jones Phoenixlocal financial advisor Phoenixsmall business advisor Phoenix
Individual InvestorsRetirementSmall Business
7
Fidelity Wealth Services
Serves Phoenix, AZ
68%
AI Visibility
4.4
Fee-Only Est. 1946 Min: $250K AUM

Dedicated wealth management arm of Fidelity Investments serving Phoenix clients with comprehensive planning, digital tools, and low-cost investment management.

Fidelity wealth advisor Phoenixlow cost financial advisor PhoenixFidelity Phoenix
Digital ToolsLow-Cost InvestingRetirement
8
Vanguard Personal Advisor Services
Serves Phoenix, AZ
65%
AI Visibility
4.6
Fee-Only Est. 1975 Min: $50K AUM

Digital-forward advisory service from Vanguard, pairing Phoenix clients with CFP professionals for financial planning at an industry-leading 0.3% advisory fee.

Vanguard advisor Phoenixlow fee financial advisor PhoenixCFP Phoenix
Low FeesCFP AccessDigital Planning

Frequently Asked Questions

Common questions about choosing financial advisors in Phoenix, AZ.

How do I choose a financial advisor in Phoenix?+
Look for fee-only fiduciaries, check their Form ADV on the SEC's IAPD database, verify credentials (CFP, CFA), and ask about their typical client profile. All firms listed here have been evaluated independently across AI visibility, verified reviews, and advisory credentials.
What does a financial advisor in Phoenix typically charge?+
Fee structures vary: fee-only advisors charge 0.5–1.5% of AUM or flat/hourly fees; fee-based advisors may also earn commissions. ProCloser.ai's TrustRank™ ranks each advisor on AI Visibility (55%), Review Score (25%), and Content Authority (20%).

Is Your Firm Not Listed?

If you're a financial advisors serving Phoenix and want to improve your AI search visibility, ProCloser.ai can help you appear when prospects ask ChatGPT, Perplexity, and Google AI Overviews for recommendations.