AI DEAL ENGINE
A senior-led pipeline engine for distressed lower-middle-market mandates.
AI Search Visibility Analysis
AI Visibility Comparison
% mentioned in tracked AI answers (15 prompts × ChatGPT + Perplexity)
Market Share
share of voice across the top 11 firms (long-tail mentions excluded)
Strategic Opportunity
When a $7M-revenue owner Googles "who do I call when my company is in trouble" or asks ChatGPT for a distressed-sale advisor, the answer routes to Lazard, Houlihan, Evercore — firms that won't touch sub-$25M deals. Greg has done deals in 40 states with an 80% close rate on pre-filing distressed mandates. The credibility is there. The visibility isn't.
Below the top three, six bulge-bracket firms scatter at 13.3% with no clear leader. None of them run senior-partner-led 60-120 day quiet sales for owner-operated $5M-$25M companies. Pre-filing distressed, lower-middle-market, senior-signed is wide open — GCP can own it with no head-to-head AI-search competitor.
High-Intent Target Prompts
Deal Sourcing Projections
VISIBILITY & PIPELINE TRAJECTORY
| METRIC | MONTH 1-3 | MONTH 3-6 | MONTH 6-9 |
|---|---|---|---|
| AI Visibility % (from 0% baseline) | +5-8 pts | +10-16 pts | +18-26 pts |
| AI-Attributed Visitors (monthly) | 80-120 | 400-600 | 800-1,200 |
| Qualified Deals Sourced (C-suite meetings) | 3-5 | 5-10 | 15-25 |
| Deal Influence (mandates signed) | 1-2 | 2-3 | 5-8 |
*Projections based on ProCloser.ai client benchmarks in M&A advisory and adjacent FS verticals. Year-1 visibility ceiling reflects bulge-bracket dominance on generic queries — pre-filing distressed + lower-middle-market + owner-operated is the winnable lane.
Stage 1 — AI Deal Radar
Monitors public and structured signals 24/7 to surface lower-middle-market companies entering distress before they file — the moment bankruptcy.com goes dark. Roughly 8-12 ICP-fit companies per week, scored for $5M-$25M revenue fit and routed to GCP as a daily digest.
The holy-grail signal source per Sandy. Owner-operators posting that they need a new lender, new customers, or capital — pre-filing, often months before SEC or court filings catch it. AI-monitored across owners, CFOs, and operators of $5M-$25M companies.
8-K filings (going-concern audits, leadership departures, debt amendments), 10-Q anomalies, NT-10 late filings, S-1 distress markers — parsed and ICP-scored hourly. Pre-filing markers prioritized over post-filing.
Covenant breach disclosures, ABL line draws, forbearance announcements, secured-creditor changes, debt maturity walls within 18 months — pulled from Reorg, Bloomberg, and lender filings. Enrichment to bankruptcy.com, not replacement.
CFO and CEO departures (press releases, news monitoring), WARN Act layoff notices, hiring freezes, and PE-portfolio leadership churn — strong leading indicators of an inflection-point engagement. Boomer-founder transitions flagged as a converging tailwind.
Stage 2 — Senior-Signed Outbound
Senior-signed outreach to the C-suite of every ICP-fit company surfaced by the radar — within the same week the distress signal hits. No BDRs, no junior team. Pitches go out under Greg's, Sandy's, or Henry's name, framed around the specific trigger event the company just faced.
Each email references the actual signal that surfaced the company — the LinkedIn post asking for a new lender, the covenant breach in the last 10-Q, the CFO who just departed, the debt maturity 14 months out. Not generic outreach. Reply rates run 5-10x cold-list averages on this specificity.
Owner, CEO, CFO, and board chair contact data pulled and verified through Hunter.io, Apollo, and ZoomInfo with direct enrichment — not scraped lists. Bounce rates stay under 3%. Every prospect cross-checked against GCP's Affinity CRM before send to avoid saturation.
Per Sandy's saturation rule: emails do not land before Greg/Henry's phone call. Two sequencing modes — email-first-then-call or call-first-then-email — locked per trigger type. Senior-signed sends from Greg's, Sandy's, or Henry's actual inboxes, never aliases or BDRs.
Positive replies routed back to Greg, Sandy, or Henry within the hour with full context — the original radar trigger, source, and timestamp attached. Threaded directly into Affinity CRM so the partner who calls back already has the deal context loaded. Nothing falls through.
Stage 3 — LLM Citation + Inbound Capture
Capture the inbound that already exists. When an owner panics on a Sunday night and asks ChatGPT "who do I call when my company is in trouble," GCP is in the answer. When an attorney or lender Googles "Subchapter V advisor lower middle market," GCP ranks. When a referral partner needs to send a deal somewhere, GCP is top of mind.
Targeted content + entity work to get GCP cited in ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot answers for distressed and inflection-point queries. The right firm in the answer when the panic search happens.
Pages and schema for the high-intent terms ("pre-Chapter 11 advisor middle market," "interim CFO turnaround," "$10M-$25M sell-side advisor," "covenant breach restructuring") that today resolve to bulge-bracket firms that won't take the deal.
Gated downloadable playbooks targeted at owners facing distress — Chapter 11 prep, the 60-120 day quiet sale, covenant breach response. Integrates GCP's existing 3-page Ch.11 primer. Captures verified C-suite emails into a nurture sequence that activates the moment a trigger event fires for that company.
Greg + Sandy ghostwritten thought leadership and pitched commentary in PitchBook, The Deal, Reorg, Middle Market Growth, ABL Advisor, and Axial — compounding citation authority that feeds the LLM and SEO layer. Replaces the LinkedIn-content grind with placed bylines that move the needle.
Proven Results: Boutique M&A Advisor
What a comparable boutique investment bank achieved with ProCloser.ai over 11 months. Same ICP, same competitive dynamic against larger firms, same authority-and-content playbook GCP receives.
A boutique M&A advisor competing against established investment banking firms with significantly larger marketing resources. Brand invisible for the high-intent deal-flow queries the firm's ICP actually searched. Same dynamic GCP faces against Lazard, Houlihan, and Evercore.
In-depth content writing across the firm's deal types and sectors, technical SEO + Core Web Vitals, strategic link building, and LLM citation engineering. Deal-sourcing inquiries grew 81% YoY and organic search became the firm's most reliable mandate-generation channel.
Your Engagement
- AI Deal Radar — LinkedIn distress + SEC + court + covenant + leadership signals, ICP-scored daily digest
- Senior-Signed Outbound — from Greg, Sandy, or Henry's actual inbox; phone-coordinated sequencing; Affinity CRM integration
- LLM Citation Engineering — ChatGPT, Perplexity, AI Overviews, Copilot for distressed + inflection-point queries
- Bottom-Funnel SEO — pages + schema for "$5M-$25M sell-side" and "pre-Chapter 11" intent
- Resource Hub + Gated Lead Magnets — integrates GCP's Ch.11 primer + nurture sequences
- Thought Leadership Pipeline — Greg + Sandy bylines in PitchBook, The Deal, Reorg, Middle Market Growth, ABL Advisor, Axial
Next Steps
Review
Sandy + Greg evaluate this proposal with the team. Push back hard — we want it pressure-tested against Claude / ChatGPT, not just nodded through.
Sign
Mutual NDA in place; we send the engagement letter for signature and the payment link. Standard terms, 60-day exit clause.
Onboarding
Within 48 hours: access (Affinity, inbox provisioning, GA4 / Search Console), ICP-screening algorithm walk-through with the team, sender-identity decision (Greg / Sandy / Henry / dedicated).
Launch
Radar live within week 1. First senior-signed outbound batch in week 2. First inbound LLM-citation content published in week 3. Weekly digest from launch.